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Our Services

Paid Ads for Contractors & Home Service Businesses in Michigan

Stop sharing leads with four other contractors from Angi. We run targeted Google Ads and Meta campaigns that put your business in front of Michigan homeowners the moment they're ready to hire — and every lead is exclusively yours.

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Google Ads That Capture High-Intent Searches

When a homeowner types "emergency HVAC repair near me" or "best roofer in Sterling Heights," they're ready to book today. We build Google Search campaigns around the exact high-intent keywords your best customers use — tight ad groups, compelling copy, and landing pages built to convert clicks into booked estimates.

Meta Ads That Fill Your Pipeline

Not every homeowner is searching yet — but they're on Facebook and Instagram. We run targeted social campaigns that put your best projects, offers, and reviews in front of homeowners in your exact service area in Michigan. Combined with automated follow-up, Meta ads consistently fill your pipeline for remodels, landscaping, painting, and other planned projects.

Local Services Ads (Google Guaranteed)

Google's Local Services Ads put your business above everything else — above the regular ads, above the map, above organic results. You only pay per verified lead, not per click. We set up and manage your LSA profile, handle verification, and optimize your bid strategy so you're getting the highest-quality calls at the lowest cost.

Retargeting & Follow-Up Ads

Most homeowners don't call on the first visit. Retargeting ads keep your business in front of people who visited your site but didn't convert — for pennies compared to acquiring new traffic. We layer retargeting into every campaign so no lead goes cold.

What You Get

  • Google Search, Display, and Local Services Ads management
  • Facebook & Instagram ad campaigns targeting your service area
  • Dedicated landing pages designed to convert clicks into calls
  • Call tracking and form tracking — know exactly which ads book jobs
  • Retargeting campaigns to recapture visitors who didn't convert
  • Monthly ROI reports — revenue attributed to every ad dollar
  • 100% exclusive leads — never shared with competitors
FAQ

Frequently Asked Questions

Common questions about paid advertising for contractors.

How fast will I see leads from paid ads? +
Immediately. Google Ads start showing your business the day the campaign goes live. Most contractors see their first qualified leads within the first week. We optimize aggressively in the first 30 days to cut wasted spend and scale what's working.
What's the minimum ad budget I need? +
For most Michigan contractor markets, we recommend starting with $1,000–$2,000/month in ad spend. Competitive trades like HVAC in Detroit may need more. We'll give you a specific recommendation based on your market and goals before you commit to anything.
Do you charge on top of the ad spend? +
Yes — NARU Systems charges a management fee separate from your ad spend. Your ad budget goes 100% to the platforms (Google, Meta). We'll be transparent about both numbers upfront so you know exactly what you're paying and what you're getting.
Can I run ads and SEO at the same time? +
Absolutely — and we recommend it. Ads deliver leads immediately while SEO builds long-term free traffic. They reinforce each other: ad data tells us which keywords to target with SEO, and strong organic rankings lower your cost per click.
Ready to Scale?

Get Exclusive Leads from Michigan Homeowners — Starting This Week

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